![Icon image of clock](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/05/about-productivity.jpg)
Improve productivity. Lower lifetime costs.
Lower vehicle weight increases productivity and fuel economy. That, plus less maintenance and higher resale value combine to improve your bottom line.
![Icon image in blue](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/05/about-enhance-image.jpg)
Enhance image. Benefit from confidence.
Alcoa wheels get noticed. Eye-catching appeal improves the perception of your rig and company. That backed by global resources, service and support programs creates an experience that is second to none.
![Icon image of plus sign](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/05/about-sustainability.jpg)
Meet sustainability goals.
Lighter weight aluminium wheels allow for increased payloads or improved fuel efficiency. Reduced trips or using less fuel means reduced CO2. Plus, it’s recyclable. In fact, 73% of all aluminium produced since 1888 is still in use today.
The reinvention of the wheel
The best keep getting better.
We first innovated the transportation industry with the forged aluminium wheel in 1948, and have been reinventing it ever since.
1948
First forged aluminium multi-piece wheel invented.
![Image of vintage truck](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-1948.jpeg)
1956
First forged aluminium tubeless wheel introduced.
![Image of maintenance men](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-1956.jpg)
1968
6061 alloy commercialized and becomes industry standard.
![Image of fire](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-1968.jpg)
1971
First forged aluminium wide base wheel introduced.
![Image of close-up of wheel](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-1971.jpg)
1980
First forged aluminium hub pilot wheel introduced.
![Image of close up of wheel](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-1980.jpg)
2001
First 14″ wide base forged aluminium wheel introduced.
![Image of wheel](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2001-a.jpg)
2001
Dura-Bright® Wheels invented and patented.
![Image of wheel in bathtub](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2001-b.jpg)
2005
Dura-Flange® introduced to reduce or virtually eliminate rim flange wear.
![Image of side of wheel](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2005.jpg)
2006
Dura-Bright® with XBR™ Technology introduced.
![Image of man kneeling by truck wheels](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2006.jpg)
2009
LvL ONE® Wheels introduced. Lighter. Brighter. Stronger.
![Image of bottom of wheel](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2009.jpg)
2010
CalcuLighter™ launched. Online tool easily determines ROI.
![Image of calculator](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2010.jpg)
2012
Cradle to Cradle CertifiedCM Silver Level.
![Icon image of cradle to cradle](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2012-a.jpg)
2012
14″ wide base wheel reintroduced. Even lighter.
![No Image given](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2012-b.jpg)
2013
Alcoa announces first new alloy in 45 years – the MagnaForce® alloy.
![Image of DNA strand](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2013-a.jpg)
2013
M-Series® fitments announced for Medium Duty vehicles.
![Image of three wheels](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2013-b.jpg)
2014
Alcoa Ultra ONE® Wheels with MagnaForce® alloy introduced.
The lightest wheel in its class.
![Image of wheel on weight](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2014-a.jpg)
2014
Lighter again. LvL ONE® technology
lowers weight of 14″ wide base and 9″ wheels.
![image of two wheels](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2014-b.jpg)
2015
Third generation
Dura-Bright® EVO introduced. A force EVOlved.
![Image of wheel with forcefield](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2015.jpg)
2016
M-Series® Medium Duty Wheels debut
for Sprinter and Transit vehicles.
![Image of four wheels](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2016-a.jpeg)
2016
Ultra ONE® Wheels with MagnaForce® alloy
available in a growing family of sizes.
![Image of three wheels and ants](https://www.alcoawheels.com/asia/en/wp-content/uploads/sites/5/2023/06/about-2016-b.jpg)