These days, everyone’s after the next big thing—especially when it comes to wheels. We’ve all seen the shiny finishes making waves, but here’s the catch: while they look great fresh off the line, they don’t always age well. We’re starting to see more and more issues pop up—peeling, cracking, and wear, particularly around those tricky handholes where finishes have a hard time sticking.
This is where Dura-Bright®(DB) wheels really shine and stand out over Other Finish Options. Unlike finishes that sit on top of the wheel and are prone to peeling, DB is different. It’s a surface treatment that goes deep into the metal, meaning you won’t see peeling or cracking. You get a wheel that keeps looking great with less fuss and maintenance.
Now, let’s talk performance. One big advantage of DB wheels? No torquing issues. Yep, you read that right—Dura-Bright® doesn’t interfere with how the wheel is mounted.
Some other finishes can actually cause problems, where the wheel isn’t held securely by the nuts and studs. That’s a headache nobody wants.
And if you’ve ever dealt with air leaks between the tyre and the wheel, you’ll appreciate this: DB wheels don’t have the same issues. Some other finishes can wear down in the bead seat area, leading to leaks and poor tyre sealing. With DB, the wheel’s surface stays intact, so you’re not dealing with frustrating air leaks.
Another cool thing? DB adds zero extra weight to the wheel. Meanwhile, some finishes out there can add up to 1kg per wheel. That might not sound like a lot, but across a whole fleet, it adds up—and not in a good way!
So, if you’re looking for wheels that look great, perform better, and last longer without the hassle, Dura-Bright® wheels are definitely the way to go. They’re more than just a pretty face—they’re a smart, long-term investment for your fleet.
Why Fleets and OEMs Are Choosing Dura-Bright® Wheels Over Other Finish Options
Make Sure It’s An Alcoa® Wheel
Contact us at the Howmet Wheel system at 1800 955 191. You can also drop us an email at alcoawheels.sales@howmet.com or visit alcoawheels.com.au. Also, don’t forget to follow Alcoa on Facebook at alcoawheelsaustralia for all the latest updates